/It’s difficult for communications staff to keep up with the pace of change in AI. Here are some recent highlights from Marketing Profs: Discoverability is shifting. Google’s AI Overviews and other generative search tools are changing how organizations get found. Visibility now depends less on keyword matching and more on clear, intent-focused content — alongside […]
Leading Through Uncertainty Read More »
#424 – May 9, 2026 Hearing the Unsaid, Seeing the Overlooked Hello, fellow strategists! Much of what shapes organizational performance happens below the surface — in what people choose not to say, the workarounds quietly adopted, the strategic foundations skipped in the rush to create. This edition examines the cost of silence, AI’s shadow
Hearing the Unsaid, Seeing the Overlooked Read More »
#423 – April 19, 2026 Time for a New Playbook? Hello, fellow strategists! The most costly mistakes in strategy often aren’t errors of effort — they’re errors of fit and focus. Using the wrong framework, trusting the wrong signal, or pushing analysis past the point where it stops helping. In this edition, we look at
Time for a New Playbook? Read More »
#422 – March 29, 2026 Pushing Beyond “Good Enough” Hello, fellow strategists! Progress rarely stalls because teams lack ideas or effort. More often, it’s because “good enough” quietly becomes the standard. In this edition, we look at what it takes to push past that plateau: how superteams keep getting better, how to design AI workflows
Pushing Beyond “Good Enough” Read More »
#421 – March 8, 2026 Making Your Next Move Hello, fellow strategists! Strategy often comes down to making better judgments when the path ahead is unclear: deciding when to persist and when to pivot, discerning which signals matter, and tweaking how everyday choices shape outcomes. In this edition, we explore filters for deciding whether to
Making Your Next Move Read More »
#420 – February 16, 2026 Advantage Begins with Positioning Hello, fellow strategists! In a noisy environment, advantage rarely comes from doing more. It comes from sharper positioning, clearer focus, and better leverage. In this edition, we explore four questions every strategy must answer; the risks of adding content instead of reframing it; the distortions created
Advantage Begins with Positioning Read More »
#419 – January 26, 2026 Strategy in Practice: Using Foresight, Constraint, and Friction Hello, fellow strategists! We often obsess over flow — streamlining processes, removing barriers, seeking the path of least resistance. But a strategy that is too smooth often slips. More often, progress flounders because of an overlooked constraint, dysfunctional habit, or countervailing trend.
Using Foresight, Constraint and Friction Read More »
#418 – January 5, 2026 Navigating in an Age of Acceleration Hello, fellow strategists! 2026 is already asking more of us — faster decisions, clearer priorities, and better judgment about what truly matters. In this edition, we explore what to hold onto, what to change, and what to let go as we navigate an age
Navigating in an Age of Acceleration Read More »
#417 – December 8, 2025 Building Brands at the Speed of Life Hello, fellow strategists! In this edition, we focus on connecting with key audiences at the pace of real life, finding the sweet spot for hooking their attention, making content sparkle while meeting the “so what?” test, and being responsive to clients and customers who
Building Brands at the Speed of Life Read More »
#416 – November 17, 2025 Mindsets & Methods for Executing Strategy Hello, fellow strategists! In this edition, we focus on the forces that make strategy actually happen — from the psychology that can stall even the best intentions, to the middle managers who act as your organization’s nervous system, to the personal traits and habits
Mindsets and Methods for Executing Strategy Read More »
