#420 – February 16, 2026 Advantage Begins with Positioning Hello, fellow strategists! In a noisy environment, advantage rarely comes from doing more. It comes from sharper positioning, clearer focus, and better leverage. In this edition, we explore four questions every strategy must answer; the risks of adding content instead of reframing it; the distortions created […]
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#417 – December 8, 2025 Building Brands at the Speed of Life Hello, fellow strategists! In this edition, we focus on connecting with key audiences at the pace of real life, finding the sweet spot for hooking their attention, making content sparkle while meeting the “so what?” test, and being responsive to clients and customers who
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In this issue of the 8020Info Water Cooler we look at a framework for using media in your marketing plans, tips on writing annual reports, a method to better manage organizational change, and thoughts on the illusion of knowledge. Enjoy!
Try the PESO Model In Your Marketing
How to Write a Non-Profit Annual Report
Learn the Math of Profitability
Great Questions To Ask When Top Talent Leaves
Kotter’s Rules on Change
Illusions of Knowledge
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