Five Tests for a Purpose Statement

In this 8020Info Water Cooler we look at clarity of organizational purpose, types of motivation, how to communicate bad news, power words for marketing success, characteristics of effective executives and necessary endings. Enjoy!

Five Tests for a Purpose Statement
An Overlooked Form of Motivation
Communicate Bad News with 4Rs
Two Words for Marketing Success
Zingers: • Moving-Average Culture
The List: What Makes an Executive Effective
Deal with Necessary Endings
Reading: Right Kind of Wrong
Reading: How We Got to Now (Six Innovations that Made the Modern World)

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