marketing

vol-18_no-7_May_07-2018

In this issue of the 8020Info Water Cooler we highlight differences between strategy work and other key activities. You’ll also find notes on marketing to lazy learners and “whales”, and how to boost your productivity. Enjoy!

Your Strategic Plans Probably Aren’t Strategy (Or Plans)
Management Of Whales
Video, Lazy Learners, And Your Organization
Becoming A Super Connector
Boost Your Productivity
Fluid Governance Focus

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vol-18_no-4_Mar_05-2018

In this 8020Info Water Cooler we look at the SAUCE method for creating crisper marketing messages, questions for a non-profit organizational assessment, areas of focus for successful strategy execution, and the tendency to lead while distracted — and the need to resist that. Enjoy!

Four Questions To Ask A Non-Profit Board
Avoid Leading While Distracted
How To Avoid Unwanted Meetings
Handling Sales Objections
From Dull to Sharper Marketing
Executing Strategy

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vol-18_no-3_Feb_12-2018

In this issue of the 8020Info Water Cooler we look at a framework for using media in your marketing plans, tips on writing annual reports, a method to better manage organizational change, and thoughts on the illusion of knowledge. Enjoy!

Try the PESO Model In Your Marketing
How to Write a Non-Profit Annual Report
Learn the Math of Profitability
Great Questions To Ask When Top Talent Leaves
Kotter’s Rules on Change
Illusions of Knowledge

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vol-18_no-2_Jan_22-2018

In this issue of the 8020Info Water Cooler we focus on lots of tips — to defuse a tense meeting, onboard a new employee, consider what works in marketing, avoid “I Told You So”, and increase your productivity to reduce stress. Enjoy!

How To Save A Meeting That Becomes Tense
Three Tips For Onboarding
How To Avoid “I Told You So”
Remember The Other Side Of The Coin
Finding What Works In Marketing
Increasing Productivity To Reduce Stress

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