In this 8020Info Water Cooler we look at engaging different types of stakeholders, seven distractions to avoid, how to simplify your case to make it more persuasive, what we’re reading, and tips to ensure you’re solving the right problem. Enjoy!

The Engagement Onion
Seven Stupid Distractions to Eliminate
The Simpler Way to Be More Persuasive
Marketing in the Post-Pandemic Era
The List: Solving the Right Problem
Whose To-Do List Is It Anyway?
Reading: Good Strategy Bad Strategy | The Crux
Reading: The Power of Regret: How Looking Backward Moves Us Forward

Vol-22_No-08_May_30-2022 Read More »


In this 8020Info Water Cooler we focus on persuading those who seem unpersuadable, gaining clarity, website focal points, brainstorming, insights on creativity and negotiating arguments. Enjoy!

Persuading the Unpersuadable
Gaining Clarity in the Pandemic
The Five Focal Points of Websites
Does criticism help or hinder brainstorming?
Lessons in Creativity from Da Vinci
Negotiating from a “One-Up” Position
Reading: Beyond Burnout & Rules of Contagion

Vol-21_No-4_Mar_15-2021 Read More »